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5 things every first-time fundraiser should know

By Team BetterWorld on

Fundraising may seem simple on the surface, but anyone who has done it knows it comes with its own unique challenges. Most first-time fundraisers bring plenty of passion, but without a few basics, it’s easy to feel stuck or overwhelmed.

If you're just getting started, these five tips can help you stay focused and make your fundraising journey a whole lot smoother.

1. You don’t need to be an expert

The good thing is that you don’t need a fundraising degree or years of experience to start. Some of the most successful fundraisers started by sharing a personal story or asking friends to support a cause they believe in.

Remember, it’s about showing up, being clear about your goal, and taking one step at a time.

2. Keep it simple

Most people won’t read a long message, and that’s okay. With attention spans around 8 seconds, it's best to share your goal, the amount you’re aiming for, and how someone can support, all in a quick, straightforward way.

Keep your messages short, use clear headings, and include just one call to action at a time.

3. Ask for help

Fundraising is a team effort, and you’ll make more progress when others support your campaign. Invite friends, family members, or volunteers to share your message; it will significantly expand your reach.

In fact, 28% of donors rely on recommendations from friends and family, and 86% of people check at least one trusted source before deciding where to donate.

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4. Consistency wins over perfection

Donors want to feel connected to your cause. Regular updates, even if simple, demonstrate that the campaign is active and progressing. A steady rhythm of communication keeps supporters engaged and more likely to give again or share your message.

5. Remember why you started

Keep your fundraiser centered on the reason you began. Your passion is the most powerful tool you have. When you share your mission and what it means to you, people feel that honesty and connect with it.

And if you hit a bump along the way, that same “why” is what will keep you moving forward.

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