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Maximizing impact with a-thons: A modern approach to fundraising
By Whit Hunter on
Fundraising is evolving, and one of the most dynamic formats gaining traction is the “A-thon”—an event-based fundraising model that’s as flexible as it is engaging. In a recent webinar hosted by Jessica Nieves, Growth Manager at BetterWorld, participants were walked through the value, structure, and strategy behind running successful A-thons, particularly through peer-to-peer fundraising.
What is an A-thon?
An A-thon is a fundraising campaign in which participants engage in an activity—like running, reading, dancing, or gaming—for a certain period or milestone, while collecting pledges or donations. What makes A-thons powerful is their built-in engagement. They encourage supporters to take action and rally their communities, making fundraising feel more personal and fun.
Jessica emphasized how these campaigns can be tailored to any community, cause, or theme. Whether it’s a school hosting a read-a-thon or a nonprofit organizing a clean-up-a-thon, the key is choosing an activity that resonates with your audience and mission.
Why Peer-to-Peer Works
Peer-to-peer fundraising amplifies the reach of A-thons by empowering individuals to set up their own fundraising pages. Each participant becomes a mini-ambassador for the cause, inviting friends and family to donate. This approach not only increases donations but also boosts awareness and engagement.
Jessica shared that successful A-thons often come down to simplicity and personalization. A streamlined process for signing up and customizing a campaign page makes it easier for participants to start fundraising. Tools that allow fundraisers to add photos, stories, and progress updates create a deeper connection with potential donors.
Simple Walkathon, Readathon and A-thon fundraising with BetterWorld!
Tools & Features for Success
The BetterWorld platform provides a user-friendly interface that makes launching and managing A-thons easy—even for beginners. It includes features like:
- Customizable fundraising pages for each participant or team
- Real-time progress tracking to keep motivation high
- Automated donation receipts and thank-you messages
- Integrated social sharing tools to spread the word quickly
Jessica encouraged organizations to set clear goals, provide regular updates, and celebrate milestones to keep momentum going throughout the campaign. Offering small incentives or shout-outs to top fundraisers can also spark friendly competition and drive results.
Final Thoughts
The webinar concluded with a Q&A session, during which attendees shared their campaign ideas and received tailored advice. Jessica reminded everyone that A-thons aren’t just about raising money—they’re about building community and creating memorable, meaningful experiences around a shared mission.
For anyone looking to diversify their fundraising approach in 2025, A-thons offer a creative, scalable, and high-impact solution. And with platforms like BetterWorld simplifying the logistics, getting started is easier than ever.
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