3 features every donation form should have for easy giving

Your donation form might seem like a simple tool, but it’s one of the most essential parts of your fundraising strategy. It’s where interest becomes action—and where potential donors decide whether or not to give.

But not every form makes that decision easy. Some are clunky, confusing, or feel untrustworthy, and when that happens, donors leave without giving.

If your form isn’t helping people give quickly and comfortably, you could be losing support without even realizing it. The good news? A few thoughtful features can make a big difference.

In this blog, we’ll take a look at three things every donation form should include—let’s jump in!

1. A customizable donor experience

Imagine clicking “Donate” and landing on a page that looks unfamiliar—different branding, different tone. That moment of hesitation might be all it takes to lose a potential gift.

Now picture a form that matches your site perfectly: your logo, colors, voice. Whether it’s embedded, a pop-up, or a new tab, it feels consistent and trustworthy from start to finish.

Customization goes beyond looks, too. You can:

• Set donation amounts that fit your goals
• Tailor how the form works on mobile vs. desktop
• Add a thank-you message that donors see right after giving

These small details make a big impact. When donors feel like they’re engaging with you, not a generic platform, they’re more likely to follow through and come back.

2. Flexible payment options

Let’s say a donor is ready to give, but your form only accepts one type of payment. They don’t have their card handy, or they’d prefer to use Apple Pay. So they close the tab and move on.

It happens more than you’d think. Different donors prefer different methods:

• 63% use credit or debit cards
• 16% prefer direct mail
• 10% use PayPal
• 5% given by wire transfer
• 4% prefer cash
• 1% use digital wallets
• 1% given through text

When you offer multiple payment options—cards, ACH, digital wallets—donors are more likely to complete their gift. The easier it is to pay, the more likely they will.

3. Recurring giving prompts

A $25 gift is great, but what if that donor gave $25 every month?

Sometimes, all it takes is a gentle reminder. A simple prompt, such as “Make this a monthly gift?” can turn a one-time donation into ongoing support.

These nudges don’t disrupt the experience—they’re just there, easy to spot, with a checkbox or short message explaining how monthly gifts help your cause grow over time.

Not everyone will opt in, but some will. And those recurring gifts can add up to real, reliable impact.

Where BetterWorld fits in

With BetterWorld’s donation forms, you get all of the features above—and more—for free. No subscriptions, no hidden fees.

Our donation forms have been proven to increase donations by up to 30%, and they’re part of a comprehensive fundraising toolkit designed to make giving easy, flexible, and effective.

Ready to build a better giving experience? Sign up now and start growing your impact, with zero cost and full support.

What if we told you that you get all the features mentioned above and more with BetterWorld's easy-to-use donation forms? And it’s all at zero cost. No hidden fees. No subscriptions.

So why wait? Sign up now and start making a difference!