5 Effective Strategies to Boost Attendance

Ever noticed how some fundraising events are packed while others struggle to fill seats? It’s not just luck. In the U.S., 81% of donors attend nonprofit events, so people are willing to show up—if they have a good reason. 

The real question is, what makes an event stand out enough to get people through the door? It’s not just about sending reminders or offering free snacks. Attendance grows when an event feels like something people don’t want to miss. 

Let’s explore five strategies that go beyond the usual approaches and actually get people to show up.

1. Offer Multiple Ticket Tiers

Not everyone attending your fundraising event will have the same budget or interest level. 

Some people are happy with general admission, while others want a more exclusive experience. Offering different ticket options brings in a wider audience and increases overall event attendance.

How to Implement It

Start with a basic ticket that covers the essentials—entry, seating, and access to the main program. 

Then, add one or two higher tiers with extra perks. These could include early access, reserved seating, VIP meet-and-greets, or complimentary food and drinks. 

If your event is virtual, premium tiers might include bonus content or small-group networking.

Clearly outline what each ticket includes so attendees understand the value of upgrading. Use your website and social media to explain the options and make purchasing simple.

Example

A local animal shelter hosts an annual gala. They offer:

• General Admission ($25): Entry to the event and a buffet dinner.
• Supporter Ticket ($50): Reserved seating and a tote bag with shelter-branded merchandise.
• VIP Ticket ($100): A backstage tour of the shelter before the event and a one-on-one meet-and-greet with the keynote speaker.

Need to save on costs? How to Plan a Charity Fundraising Event on a Budget shares smart event strategies to make it work.

2. Use Personalized Invitations

A generic invitation can get lost in a busy inbox, but a message that feels personal can make a real difference. When people feel valued, they are more likely to show up, which helps increase event attendance.

How to Implement It

Start by segmenting your contact list. Regular donors, volunteers, and first-time attendees may respond better to different messages. 

Instead of sending a one-size-fits-all email, personalize each invitation with the recipient’s name and a reason why they should attend.

Handwritten notes or video messages can also make a big impact. If you have the budget, send printed invitations to major donors or long-time supporters. 

For digital invites, follow up with a quick email or text reminder to keep your fundraising event top of mind.

Example

A nonprofit hosting a community dinner sends different invitations based on past involvement.

• Longtime donors get a message thanking them for their support and offering a reserved seat.
• Volunteers receive a note highlighting how their efforts have made a difference.
• New attendees are welcomed with an introduction to the nonprofit’s mission and an invitation to learn more.

Sample Personalized Invitation

Subject: [Name], Join Us for a Special Evening!

Dear [Name],

We can’t thank you enough for supporting [Nonprofit Name]. Your generosity has helped us [mention a specific impact, like "provide meals for 500 families"].

We’d love for you to join us at our upcoming [Event Name] on [Date]. It’s a chance to celebrate our work together and share what’s ahead. As one of our valued supporters, we’ve reserved a seat just for you.

Please RSVP by [RSVP Deadline] to let us know if you can make it.

Looking forward to seeing you!

[Your Name]
[Your Position]
[Nonprofit Name]
[Event Details]

3. Get Attendees to Bring a Plus-One

Encourage guests to bring a friend to make your fundraising event feel more inviting and help you reach new supporters. People are more likely to attend when they know someone else will be there, and this simple approach can increase engagement without extra costs.

How to Implement It

Make it easy for attendees to invite a guest by including a "Bring a Friend" option in your RSVP form. Offer a small incentive, such as a raffle entry or a free drink, for those who bring someone new.

You can also personalize the invite by encouraging past attendees to bring someone who hasn’t been involved before. A short follow-up email or text reminder can help them take action.

Example

A nonprofit organizing a community picnic sends out invitations with this message:

• "We’d love to see you at our annual picnic! Bring a friend, family member, or colleague, and double the fun. Everyone who brings a plus-one will be entered into a special giveaway!"

Using event strategies like this boosts attendance and introduces your mission to more people who might become future supporters.

4. Create a FOMO Effect (Fear of Missing Out)

People don’t like feeling left out, especially when it comes to special experiences. More people will show up if your fundraising event feels like something they won’t want to miss. 

A strong FOMO effect makes your event stand out and encourages last-minute sign-ups.

How to Implement It

Highlight what makes your event unique. This could be a special guest, a live performance, or exclusive giveaways. Share behind-the-scenes content on social media, like sneak peeks of auction items or testimonials from past attendees. 

If space is limited, mention that tickets are selling fast to encourage quicker responses.

Another way to create FOMO is by featuring past event highlights. Photos, short videos, or attendee quotes can show what people loved about your event and why they should attend this time.

Example

A nonprofit hosting a benefit concert posts on social media:

• "Last year’s concert sold out in days! Don’t miss this year’s event with live music, great food, and a surprise guest. Only a few tickets left—grab yours now!"

5. Follow Up and Remind Them

People get busy, and even those who plan to attend your fundraising event might forget about it. A simple reminder can make all the difference in boosting event attendance.

How to Implement It

Send a confirmation email right after someone registers. A few days before the event, follow up with a friendly reminder that includes key details like the date, time, and location.

Use different channels to reach attendees. Some may prefer emails, while others respond better to text messages or social media posts. 

A short video message from an organizer or a quick "See you soon!" post on social media can also help keep the event top of mind.

Example

A nonprofit hosting a fundraising gala sends out an email three days before the event:

Subject: [Name], We Can’t Wait to See You at [Event Name]!

Dear [Name],

We’re just a few days away from [Event Name], and we’re excited to have you join us!

Date: [Event Date]
Location: [Event Venue]
Time: [Start Time]

Get ready for an inspiring evening with great company, delicious food, and a chance to support [Nonprofit’s Cause]. If you have any questions, reply to this email—we’re happy to help.

See you soon!

[Your Name]
[Nonprofit Name]

Increase Fundraising Event Attendance With BetterWorld

Hosting a fundraising event is a big effort, but getting people to show up shouldn’t be a struggle. 

BetterWorld takes the guesswork out of event planning and gives nonprofits the tools to sell more tickets, register guests effortlessly, and boost event attendance—all without extra costs.

With BetterWorld’s Fundraising Software for In-Person Events, ticketing and check-ins run smoothly. Guests can buy tickets, register in seconds, and check in seamlessly—right from their phones. And when the event ends, automated checkout and fulfillment ensure donations are processed without delays.

Need to raise more before the big day? BetterWorld’s customizable Donation Forms help nonprofits start accepting funds in minutes. 

If virtual elements are part of the plan, our Virtual Event Tools ensure online guests stay engaged just as much as those attending in person.

Unlike other platforms, BetterWorld never takes a cut of the money raised—no platform fees, no hidden costs, just 100% support for nonprofits looking to make a bigger impact.

Looking for an easy way to increase event attendance and maximize fundraising? 

Sign up for free today and take the stress out of event management.