Purpose over profit: A conversation with BetterWorld co-founder, Whit Hunter

In an interview with BetterWorld co-founder Whit Hunter, he shares the heart and vision behind the organization: to harness the power of technology for good. 

With BetterWorld, the mission is bold and simple: to equip all nonprofits—regardless of size or funding—with world-class fundraising tools, completely free. This model isn’t just easy to use, it’s transformative. As Whit explains, “We wanted to have more impact,” and eliminating barriers to access became key.”

The platform makes fundraising easier and more efficient. Tools that once took 20+ hours can now be managed seamlessly, freeing up time for nonprofits to focus on what truly matters: their mission. It’s about more than software. It’s about serving those who serve others.

Notable Excerpts:

• On BetterWorld’s founding:
  “We had no plans to build a business…we just wanted to make something neat and do some good.”
• On purpose over profit:
  “Profit is good—in moderation—but only in service to purpose, to fueling impact, to making the world a better place.”
• On nonprofit challenges:
  “Get some air, invest the time, buy back time for yourself and your organization.”

BetterWorld is more than a platform—it’s a tool that makes it easier for people to do good and serve their communities.

Interested in reading the full conversation? Download the complete interview here.