Successful Fundraising Events: Nonprofit Marketing Tips That Will Bring in More Money

Thousands of charities and nonprofits are vying for the attention of audiences and their donation dollars. With so much competition, making your nonprofit stand out can sometimes seem challenging.

Online platforms like BetterWorld have all the tools you need to grab audiences' attention -- for free! Explore your options, get to know our tools, and sign up for a free account at BetterWorld today!

Nonprofit Marketing Tips That Work

Getting people to notice you and your organization may be easier than you think! Even if you are a nonprofit starting with no money, the following nonprofit marketing strategies will engage the audience, champion your cause, and ensure you can maintain the levels of funding that you need.

Create Donor Personas

To lock in a specific audience, you must understand what your supporters like, and what excites them. Start by making a list of demographic information of current and aspirational donors. Include information such as age, employment, and location. Then, consider your audience's potential motivations, hobbies, and communication preferences. Once you establish a few donor personas, tailor your nonprofit marketing strategies to each defined audience.

Segment Communication with Different Donor Personas

If you want to succeed in nonprofit marketing, you must break down or segment your outreach efforts.

It's easy to mail out the same flier or email the same message, but you’ll have more success when you segment your communication and personalize it to the specific likes and interests of each group. For example, a consistent giver should not receive the same information as a one-time donor.

When it comes to digital marketing for nonprofits, engage with your audience by showing up on their social media feeds and grabbing their attention. If they are just learning about your organization, they will need more follow-up and content than a long-time champion of your cause.

Add a Personal Touch to Building Connections

Developing personal connections is another vital addition to your nonprofit marketing strategy. People donate to make a difference, so ensure your donors know where their donation is going and that you appreciate their contribution!

Recognizing the motivations of each identified group will help you direct and personalize your message. When their donations go toward something they really believe in, they are more likely to donate again.

Make Donor Privacy a Priority

Donor privacy can make or break your charity’s success. Your donors want to know that providing their contact and banking information will not result in a slew of spam or potential hacking. Ask your donors about their preferred contact frequency, and offer opt-in permissions to show donors they have control over their information.

With our full financial encryption and a promise never to sell donor data, BetterWorld makes your donors feel comfortable enough to engage with your organization and make secure donations.

Develop Visual Content

People are more responsive to content that grabs their attention! Promote your message through visually appealing content that stops their scroll. Most people ignore walls of text but will engage with infographics, so break your content up into easily digestible chunks of information.

Visual branding, story development, and messaging are essential for success, especially in digital marketing for nonprofits. Photos, videos, infographics, and testimonials provide a glimpse into your charity and help your reader understand your organization and your work.

Create Mobile Responsive Donation Pages

According to the US Census Bureau, more than two-thirds of internet users access the web via a mobile device like a phone or tablet. To increase your donation rate, creating mobile responsive websites and advertising content is advisable.

Even the most beautifully-designed donation pages will struggle to find an audience if they function poorly on mobile devices. Before you share your website, check out the mobile version of your donation page to ensure it works well, won’t frustrate users, and is easy to donate. If your site is hard to use, potential donors will abandon it, regardless of their passion for your mission.

Expand Social Media Presence

Social media is imperative! With more than 4.48 billion people using social media (doubling from 2.07 billion in 2015), there is no greater way to capture a large audience than trending on TikTok, Instagram, YouTube, Facebook, Twitter, Pinterest, LinkedIn, or Snapchat.

Understanding the users of each social media outlet is another way to fine-tune your nonprofit marketing strategies. If you want to connect with middle-aged females, find out where they hang out. Looking for donors between 18 and 24? TikTok is your best bet. Meet your donors where they are and tailor your content to their most-used platform.

With so much potential for raising funds online, social media is a great way to maximize your online fundraisers. Make it easier for people to participate virtually (such as through an online auction), and you will increase your event’s reach and the end result.

Testing

Nonprofit marketing is not an exact science. Depending on societal shifts, things that worked last year may not work this year. However, data-driven decisions can help ensure your charity's efforts are not in vain. Test your efforts through A/B split tests and analyze your performance metrics. Test aspects such as the subject lines of emails, your online visual content, and the location of your donation buttons.

Making too many changes at once will not help you improve outcomes. Implement one factor at a time so your charity can pinpoint direct correlations and draw appropriate conclusions for future marketing campaigns.

Achieve Nonprofit Marketing Success with the Help of BetterWorld

We established BetterWorld to cater to nonprofits like yours. To learn more about our platform and how it can help you achieve your donation goals, schedule a customized demonstration with one of our friendly and knowledgeable customer service representatives. Our team is here to help your team succeed —- no strings attached!