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Online Fundraising 101: Everything You Need to Know to Raise Funds for Your Cause

By Whit Hunter

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Online fundraisers are becoming increasingly popular with charities, schools, churches, and children’s sports teams. And for good reason! Online fundraisers are a great way to easily expand your reach, expose a greater audience to your mission, and secure donations from people outside of your immediate community. BetterWorld’s easy-to-use online fundraising platform can help you raise money in a whole new way.

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What is Online Fundraising?

Online fundraising is one of the best ways for nonprofits, schools, and other organizations to raise money online. With the help of expertly-designed platforms such as BetterWorld, you can set up and manage a fundraiser customized to your organization's needs.

Many people have found success through online donation pages, online raffles, auctions, or in-person event ticket sales. When you can easily share a link, it allows your donors to contribute to your cause from anywhere in the world — all with just a few clicks.

Benefits of Online Fundraising

It’s almost guaranteed that you will expose more people to your mission through online fundraising. With just a couple clicks, people worldwide can learn about your work and easily contribute a donation to your cause.

1. Accessible from Anywhere in the World

The accessibility of an online fundraiser is also a great opportunity to connect families and friends who might be too far away to support their loved ones physically. They can donate funds to important causes from anywhere in the world with the help of easy-to-navigate online fundraising platforms.

2. Cost-Effective & Easy to Run

Online fundraisers are also easy to set up and monitor. When you use an online fundraising platform like BetterWorld, all of the tools you need are at your fingertips. Without the need for a physical location, or the troubles of managing inventory, your organization's overall out-of-pocket costs are much lower.

3. Easy Donor Information Storage

When you use an online fundraising platform, it will capture the necessary contact information from your donors. Once you have this information, use the automation function to stay in touch with your donors. Follow up with them and let them know about everything your organization is up to. This will keep them engaged while giving them an easy opportunity to continue to donate to your cause.

4. Boosts Awareness

Online fundraisers are more than just a way to raise money online. They also open up a whole new audience for your charity. Since your link is shareable anywhere, all the time, you never know who will stumble across it — a benefit traditional in-person fundraising lacks. The more people aware of your cause, the larger your pool of potential donors.

Let us help you raise more! Use BetterWorld’s free, easy fundraising tools!

  • Video Integration — boost the buzz around your online fundraising campaign

  • Time-saving – thoughtful automations save dozens of hours over your campaign 

  • One-Click Checkout — our system will automatically charge the lucky winner

  • Text Message Notifications — keep your bidders engaged with text message notifications

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Online Fundraisers Ideas

Some people may think that the only way to raise funds online is through a simple donation website. This couldn’t be further from the truth! There are so many online fundraising ideas that can be just as different and unique as in-person events.

Online Silent Auctions

Silent auctions are always a good time. People love to bid on items, especially if their donation will have a charitable benefit.

While most people think of silent auctions as in-person events, they are easy to host online. With the help of an online fundraising platform, you can set up the auction easily. Post photos of each item or service with an engaging description to drive people to place a bid. Leave the auction open for a few days and use social media and email marketing to remind people to bid on the items that appeal to them.

Once the auction has ended, you can send online payment links directly to the winner’s inbox. With this easy option, you eliminate the wasted time of chasing down payments or contacting winners. They can click right on the link, make an easy payment, and arrange for their item to either be picked up or shipped.

Online Donation Pages

Online donation pages are one of the easiest ways to securely raise money online for your charity or organization. Members can share their links with family and friends through email or social media. Whether you’re actively running a fundraising campaign or not, an online donation page will give you a central hub to direct donation-related traffic to.

With the help of online fundraising platforms like BetterWorld, all of your fundraising tools and information are secured in one place. You will also have the ability to make personalized donation pages, easily and securely collect funds, and explain your mission and activities to potential donors.

The key to running a successful online donation page is to ensure that it’s easy to navigate, mobile-friendly, and informative. Tell people why your organization is essential to your community and how their contribution will help further your mission. After you’ve inspired them to pull out their wallets, use clear instructions that make donating easy.

Corporate Matching Gifts

Corporations of all sizes are always looking for ways to give back to their communities and make it easier for their employees to do the same. Matching gifts are an excellent way to secure some of those funds for your organization.

Many online fundraising platforms will allow you to add a button for your donors to click that will alert their company of their gift. When you set up your fundraiser, be sure to make that an option.

Once your donor submits their donation, automation tools within the platform’s software will contact the company to secure the matching funds. One small step on your part could drive a lot of funds to your organization!

Choose BetterWorld as Your Online Fundraising Platform

Running an online fundraiser doesn’t have to be stressful. In fact, it will probably be one of the easiest things you do for your organization! BetterWorld wants to help you raise the funds you need to create the positive change our world needs.

We encourage you to see how our tools can help you reach new online fundraising goals. Schedule your commitment-free demo with the knowledgable fundraising experts at BetterWorld today!

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Whit Hunter
AUTHOR

About Whit Hunter

Whit Hunter is the co-founder of BetterWorld, the free, easy-to-use online fundraising platform. His passion for empowering nonprofits and tech expertise have shaped BetterWorld’s mission to make fundraising more accessible and efficient.

Whit's innovative vision has helped countless organizations raise more funds and reach their goals, driving BetterWorld’s ongoing success.

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