The Best Way to Promote Your Virtual Online Raffle

If you’re looking for a tried and true way to get your donor base excited and raise money for your cause, try an online raffle! Your donors will get excited about the chance to win a big prize, and you’ll have the opportunity to share more information about your organization.

Online fundraising platforms like BetterWorld have all the tools you need to create a successful raffle in minutes. When you work with a platform like ours, you also have access to everything you need to promote your fundraiser. Reach out to our team to schedule a free demonstration and learn how we can help you raise more money in less time.

How to Advertise Your Online Raffle

Obtaining your item and learning how to do an online raffle is only half the battle. If you want your fundraiser to be successful, you must establish a solid marketing plan to have donors flocking to your online raffle. Putting the work in upfront will pay off in the end.

Here are some raffle promotion ideas that work for many organizations and nonprofits using our platform.

Spread the Word on Social Media

Social media has changed the way we do things – including fundraisers like online raffles. Everything from small business marketing to fundraising for nonprofits now needs to be done on social media.

Rather than fight against this change, learn to embrace it. Create different graphics showcasing your raffle item and detailing how people can purchase tickets.

Not a graphic designer? You don’t need to be! There are a lot of free online sites, like Canva, where you can make professional-looking graphics for free. Some online raffle software will also provide templates and ideas to help your social media promotion.

Social media also allows you to reach more people than simple flyers and word of mouth. A share on social media can reach people all over the world! Encourage everyone who sees your graphics to share them with friends, family, and networks. The more people exposed to your online raffle, the more tickets you’ll be able to sell.

In addition to advertising your online raffle on social media, use it to update your participants on how many tickets have sold. Stress the fact that they can still purchase tickets to improve their chances of winning.

Once your lucky winner has been chosen, use your social media platforms to update everyone on the winner and announce your next fundraiser or event.

Create a Campaign Page

When you’re planning how to advertise your raffle, put a campaign website on your list.

Websites are so important to establishing your fundraiser’s credibility. They also work as the liaison between your social media posts and your online raffle.

You can use the site to tell people more about your organization, the work that you’re doing, and why you’re raising money with your online raffle fundraiser.

Be sure to add quality photos of your raffle items and descriptive captions that will entice your donors to buy tickets. When your raffle is over, use your campaign page to announce your lucky winner!

Want to create a campaign page but aren’t sure where to start? No need to worry! Many online raffle software programs will guide you through how to create a basic website. Some, like BetterWorld, allow you to customize your campaign page to fit your organization’s branding.

Send Emails Directly to Your Donors

Email marketing is a great tool to use for educational and eCommerce purposes. It’s also a great way to spread the word about your online raffle.

Most organizations, including PTOs and sports’ clubs, have an extensive database of email addresses of previous and current donors. Engage those donors by sending out educational updates on your organization and announcements about your upcoming fundraisers.

When deciding which online raffle software to use, choose one that seamlessly integrates with your email marketing system. Send out announcement and reminder emails to keep your online raffle fundraiser at the forefront of their minds.

In these emails, you can direct your readers back to your campaign page to buy their tickets. If you want to sell more tickets, you need to make it easy for them to be purchased. What is easier than sending a link to your fundraiser directly to their inbox?

Set Up Your Online Raffle Fundraiser

These three ideas are just a few of the many ways to spread the word about your online raffle. Now that you know how to promote a raffle, it’s time to start raising money for your cause!

Gather your raffle items. Write your descriptions. Set up your campaign page. Share it with the world. Once people are exposed to your exciting prizes, the ticket sales will start rolling in!

Don’t try to navigate your online raffle fundraiser alone. Reach out to the friendly and knowledgeable team at BetterWorld to schedule a demonstration of our platform. We have the tools you need to get your online raffle up and running.