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Ways to Sell Event Tickets for Your Nonprofit Fundraiser

By Whit Hunter

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55% of Americans attended fundraising events in 2020, and 82% of nonprofits host such events annually; Standing out in this competition to sell event tickets can be challenging. 

There are various effective techniques to sell more tickets for your next fundraiser. In this blog, we will share these different ways to help make your event a success.

#1 Design a Persuasive Event Page

The first step is to create an engaging and persuasive event page. BetterWorld is an excellent platform for this purpose, as it offers user-friendly templates that are easily set up and visually appealing.


Here’s what to include in an event ticketing page:

  • Name of the Event
  • Time of the Event
  • Location of the Event
  • Short Description
  • Attractive Images
  • Event Ticket Price

Using BetterWorld’s online ticketing platform, you can easily customize your event ticket page and add multi-tiered ticketing.

#2 Make Social Media Work For You

Now that you have an event page ready, make social media work its charm. Put your social media team to task. Make them design attractive, on-theme, and on-brand posts to share across multiple platforms, including Facebook, Instagram, Twitter, and TikTok.

You may also use a hashtag to represent your cause and to make the posts easily findable. To sound more convincing, include testimonials from previous attendees, volunteers, or beneficiaries of your nonprofit's work. 

BetterWorld offers social media integrations to share your campaigns among your audience instantly.


This social proof will add credibility and encourage potential attendees to trust your event and participate.

Not only that, but consistent posting helps you get the word out and makes the audience retain your messaging. 

By the time you start pushing ticket sales, you will have made enough touchpoints with them, and they’ll be ready to buy from you.

#3 Offer Early Bird Discounts

The early bird discount is one of the most convincing techniques to sell event tickets. It works like a charm; it makes people believe they’re getting value for their money and saving a good sum on their purchases.

Early bird discounts make people feel special and rewarded for acting quickly. It creates a sense of exclusivity and motivates them to secure their spot at your event.

BetterWorld allows you to integrate discount codes with your landing pages to encourage more purchases.


When early bird tickets go on sale, it creates excitement and momentum for your fundraiser. People share their excitement with others, which raises awareness and attracts more attendees.

While you offer early bird discounts, set a specific timeframe for the offer and communicate it with your target audience.

Share the discounted offer on social media, website, and email newsletter for more reach.

#4 Offer Ticket Bundles

Ticket bundles are a super cool way to sell event tickets. You get to pick from different bundles, like one for families, another for groups, or even a fancy one for VIPs. 

Let's say you go with a family bundle, offering four tickets but only charging for three. This way, families will be excited to attend your event and bring their loved ones along.

You can also offer a group bundle that includes ten tickets for eight. This will encourage groups of friends or coworkers to attend your event together. 

By offering ticket bundles, you can increase ticket sales and make it easier for people to attend your event. 

#5 Provide Secure Payment Options

Your donors want to know that their financial information is safe. Hence, ensuring your ticket sales platform has robust, secure payment options is essential. BetterWorld uses industry-leading security protocols to keep transactions and user data secure. 


BetterWorld's fundraising software is fully PCI-compliant, which adheres to the Payment Card Industry Data Security Standard, the most rigorous industry-recognized payment-card security standard available globally. 

#6 Ask Your Network to Spread the Word

Your squad can be super helpful in selling tickets for your fundraiser. Just hit up your people, volunteers, and donors and ask them to help you spread the word about your event. Tell them to share it on social media and invite their friends and family to join. 

You can even create an intriguing campaign where your crew can create fundraising pages to sell tickets.

Millennials and Gen Z rock the house when it comes to nonprofit events. So don't forget to ask them to share your campaign with their buddies on social media. You can also hit up your existing communities and influencers to help spread the news about your event.

Just let people know how attending the event will benefit them. That way, your crew will understand why it's worth going and will be likelier to tell others about it. 

#7 Host a Launch Party

A launch party is like throwing a fun event before the main show to generate buzz and allow you to sell more tickets. The launch party lets you increase awareness about your cause and connect with potential attendees, getting them excited about your upcoming event.

At the party, don't forget to brag about the cool stuff about your fundraiser, like special guests, fun things to do, and awesome perks for the people who come. Make it a fun and exciting time with music, yummy food, and cool things to try. 

Also, tell everyone to bring their buddies, family, and coworkers to help spread the word and get more people involved. Don’t forget to promote the launch party through social media and email marketing to build anticipation.

Try BetterWorld’s robust suite of charity & nonprofit fundraising tools for FREE!

  • Select and customize the fundraising method best suited for your organization

  • BetterWorld seamlessly integrates with both online and in-person auctions

  • Impress donors with creative raffle items and elegant online raffles

  • Create attractive donation pages that maximize donor impact and boost online giving

Boost Your Fundraising Now!

#8 Team Up with Local Businesses


When selling tickets for your nonprofit fundraiser, teaming up with local businesses can be a game-changer. Let’s break it down for you:

  • Reach out to businesses about the same things you care about. Ask them if they'd be interested in sponsoring your event. In return, give them some shout-outs and recognition during the fundraiser. 
  • They can help spread the word on social media and their website or post posters in their stores.
  • Get creative and collaborate with local businesses on awesome marketing campaigns. You can offer sweet discounts on their products or services to anyone who buys a ticket to your fundraiser. 
  • It's a perfect deal that benefits you and the businesses with more exposure and sales.
  • Reach out to local businesses and see if they'd be down to donate unique items or services you can use for prizes or auction items at your event. 
  • This adds value to your fundraiser and lets the businesses show off what they've got to potential customers.

#9 Do Email Marketing

Use your existing mailing lists to send out invitations to the event. Personalize your message, and don't forget to include a direct link to your BetterWorld event page.

This is how you can export emails with BetterWorld to boost your ticket sales:

  1. Locate the email addresses of donors on Ticketing by going to the Overview page.
  2. Click on the book icon on the right side of the page.
  3. Select the "Email" field from the menu that appears.
  4. View the emails in the table below and sort or download them as needed.
  5. Download the list as a CSV file.
  6. Import the downloaded list into your preferred email tool.

Segment your audience based on their interests, location, or past engagement.

Send regular emails leading up to the event, sharing updates, sneak peeks, and behind-the-scenes stories. Tailor your messages to their needs, such as personalized offers for previous event attendees.

Remember, email marketing is all about building relationships. Keep your emails personal, friendly, and relevant to your audience.

#10 Use the FOMO Technique

The FOMO technique works by tapping into people's desire to be part of something extraordinary. If you want your fundraiser to be a hit, you can use FOMO (fear of missing out) to create a real buzz. 

Here's the trick: 

  • Offer a limited number of early bird tickets at a discounted price. This makes people feel like they have to act fast, or they'll miss out on a killer deal. It'll get them excited and motivated to buy those tickets ASAP.
  • Everyone loves feeling special. So, create VIP ticket packages that offer exclusive perks like backstage access, meet-and-greets with performers, or front-row seats. 
  • Highlight these experiences to generate excitement and entice attendees to upgrade their tickets.
  • Use social media platforms to tease snippets of what attendees can expect at your fundraiser. 
  • Share behind-the-scenes photos, videos, and testimonials from previous events to build anticipation. Use catchy captions and hashtags to spread the FOMO far and wide.

#11 Offer Referral Incentives


People love incentives, especially when they can make a difference while snagging a great deal or winning something cool. They work by motivating your supporters to spread the word about your event to their friends, family, and colleagues.

Use these referral incentives tips to rock your fundraising world:

Provide a special discount code to your supporters that they can share with others. When someone uses their code to purchase a ticket, the referrer and the new buyer get a sweet deal. It's a win-win.

Launch a referral contest where the person who refers the most attendees wins a fantastic prize. It could be something related to your cause or a fun experience everyone would love to have.

Conclusion

You learned that selling event tickets for your nonprofit event doesn't have to be scary. Just follow these tips to sell more tickets and impact your cause more. 

First, use social media to your advantage. Share persuasive content that convinces people to come. Reach out to your friends and connections to get their support. 

Last, but not least, give people some perks or rewards to encourage them to buy tickets. And don't forget to make it easy for them to buy online. 

With these tips, you'll nail your fundraiser and raise money that matters.

 

 

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Whit Hunter
AUTHOR

About Whit Hunter

Whit Hunter is the co-founder of BetterWorld, the free, easy-to-use online fundraising platform. His passion for empowering nonprofits and tech expertise have shaped BetterWorld’s mission to make fundraising more accessible and efficient.

Whit's innovative vision has helped countless organizations raise more funds and reach their goals, driving BetterWorld’s ongoing success.

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