10 Peer to Peer Fundraising Strategies & Tips for Success

Peer-to-peer fundraising is quickly becoming one of the best ways to raise money and bring attention to your cause. Popular fundraising campaigns help to keep your participants engaged and meet your organization’s specific needs.

Organizing and managing a peer-to-peer fundraiser is easier than ever with the help of an online fundraising platform like BetterWorld. We have all the tools you need to be successful, so Sign up for free at BetterWorld today!

The Best Way to Run a Peer-to-Peer Fundraising Campaign

If you want to run a successful peer-to-peer fundraiser, there are certain things you need to know before getting started. Here are our best strategies and tips for raising the money you need without the added stress.

Decide on a Clear Goal

Fundraising for the sake of fundraising is never fun. To excite people and inspire them to participate, you need to be laser-focused on why you’re raising money and what you plan to do with the funds you raise.

Once you decide on a goal, be verbal and share it with everyone! If you’re raising money for a new sports scoreboard, say so! If the purpose of your fundraiser is a class trip to Washington, D.C., make that clear! People are more willing to help when they have all the details.

Choose the Best Peer-to-Peer Fundraising Platform

The choice of peer-to-peer fundraising software will make a massive difference to your campaign’s chances of success. Every platform has different qualities, so do your research and read reviews and other social proof before deciding which platform to use.

In addition, pay attention to platform fees. Some platforms, like BetterWorld, don’t charge any platform fees. The only fee associated with this platform is the small fee charged by the credit card processor, not the fundraising platform itself. This fee is so small that most donors are often happy to cover it when submitting their donation. Other platforms will charge you a credit card and a platform fee, which comes out of the money you raise during your fundraiser. Keep more money for your organization by choosing a platform without this fee.

Produce Branded Donation Websites

When doing your research, look for a peer-to-peer fundraising platform that makes it easy to produce attractive, branded donation websites for use by all of your participants. Add legitimacy to your campaign by giving each website the same branded look and alert donors that you're part of the same group. Since most people use their mobile devices to participate in online fundraising, it's also vital to ensure that your website is mobile-friendly.

However, you also want a platform that allows your participants to personalize their sites and tell their stories. Peer-to-peer fundraising ideas work best when people form a personal connection. Platforms like BetterWorld make this easy with a user-friendly setup, professionally-designed templates, and the ability to add your branding.

Make it Easily Shareable

The success of a peer-to-peer fundraiser comes from your participants’ ability to share your fundraiser with their network of family and friends. The best peer-to-peer fundraising platforms integrate with the most popular social media sites, allowing your participants to share their websites with the click of a button. Make the process even simpler by providing branded graphics and templated copy.

Add Incentives to Encourage Donations

Encourage participation by setting goals, hosting a competition, or offering incentives and fun giveaways. Throughout the fundraising period, give away prizes to those who reach their goals and raise money.

At the end of your peer-to-peer fundraising campaign, offer one or two big prizes to those who raised or donated the most money. Nothing is more enticing to fundraisers than a juicy prize on the line!

Update Your Progress in Real Time

People often work harder to achieve a goal when they know the finish line is on the horizon. Inspire them by embedding a fundraising thermometer onto your donation pages. With the right peer-to-peer fundraising platform, you can set up real-time updates, so every time someone donates, your thermometer will rise!

Share Your Peer to Peer Fundraiser With Your Entire Community

When it comes to sharing your fundraising link, don’t be shy! Share your fundraiser with everyone in your community. Reach out to local businesses for donations — if they can’t provide a monetary gift, request a product or service donation to use as a giveaway or prize for your participants. Fundraising is more fun when it involves the entire community!

Eliminate Barriers to Donating

People generally won't put too much energy into finding out how to donate to your cause. You will lose donations if your fundraising website is convoluted or difficult to navigate.

Eliminate any barriers or potential barriers by being unambiguously clear about how your donors can participate. When you use a peer-to-peer fundraising platform like BetterWorld, your donation website includes all the tools you need to process donations.

Thank Your Donors

Be sure to thank anyone who donates to your cause. Whether in person, through email, or publicly on your website, show your appreciation by naming them and expressing your gratitude. When deciding which fundraising platform to use, look for one that automatically does this for you. Save time and stress by choosing a peer-to-peer fundraising platform that automates sending thank-you notes, and remember to follow up with your donors.

Seamless Peer-to-Peer Fundraising with BetterWorld

Thanks to BetterWorld, hosting a peer-to-peer fundraiser is a straightforward process. Between our branded fundraising website and user-friendly backend, we have the expertise and experience to run a successful and profitable fundraiser.

Reach out to the BetterWorld customer service team to schedule a free demonstration of our fundraising platform today. We can’t wait to help you raise the money you need to succeed!