Peer to Peer Fundraising Package: What to Include

Peer-to-peer fundraising is all about empowering your supporters to raise money on your behalf. But to do it right, you need the right tools and strategies.

In this blog post, we will talk about what should go into a peer-to-peer fundraising package and its key components. Let's get started!

Essential Components of a Peer-to-Peer Fundraising Package

Here’s how you can maximize your fundraising efforts with these essential components:

Compelling Storytelling Elements

Start by pinpointing what makes your peer-to-peer fundraiser unique. Is it the cause, the team, or your organization itself? Use this as the foundation of your story. Now, gather authentic stories of your fundraisers about how your institution has positively impacted the lives of others.

Once you have these elements, structure your narrative with a clear beginning (the need or challenge), middle (how your institution addresses this need), and end (the impact or the envisioned future).

Visual storytelling can also enhance your narrative in several ways, such as:

• Photos showing daily activities and challenges in the community being served.
• A video diary of volunteers on the ground, showing their work and its impact.
• Infographics showing progress and impact statistics, like the number of people helped or funds raised.

Digital Marketing Strategies

Digital marketing materials, including appealing graphics, are essential to make your fundraising package stand out and help the fundraisers to do effective promotions. Here are the major marketing approaches you should pay attention to:

• Printables: Ensure that you are not only promoting your campaign online but also physically among the community members. For this, design posters that your fundraisers can print and use for promotion. 
• Graphics: Design graphics that can be used for both social media and promotion emails. It can include infographics and campaign updates that highlight how you impacted others’ lives. 
• Logos: Create different high-resolution campaign logos that fundraisers can use in their promotions. 

Keep Your Communication Plan Up-to-date

If you want people to know about your campaign, you have to make them learn about it. It means that you have to use multiple channels to promote your peer-to-peer fundraising campaign. Below are some of the communication methods that you can opt for: 

• Text Messaging: Send campaign updates, promotions, and reminders from your website’s text messaging option to the donors to keep them updated. 
• Email: Create different email patterns that include all the essential information, such as the reason for your fundraising. It can then be linked to your fundraising website, which will help the donors to have easy access.  
• Social Media: Encourage your fundraisers to create their social media presence on platforms such as Instagram and Facebook. You can create templates that they can share instantly. 
• Blogs: Write blog posts about your campaign to ensure that the website is being reached to different people. You can illustrate how your previous campaigns have impacted people’s lives. 

Include Annual Fundraising

When you include your annual fundraising campaign in peer-to-peer fundraising, people will get inspired by seeing different donors who might be associated with them. When you do this, people would know their money is going into the right hands. 

Keep a Good Connection With Your Fundraisers 

Your fundraisers should be your top priority in peer-to-peer fundraising campaigns. You must motivate them to promote your campaign effectively through social media or with friends and acquaintances. 

Ensure to share new campaigns or progress with your fundraisers and engage with their posts. Don’t forget to acknowledge the hard work of your fundraisers. You can give them a shout-out on your social media platforms. 

Also, it is crucial to share your fundraisers’ creative efforts and progress to motivate others from the community to donate or join your organization. 

Healthy Competition

A healthy competition will encourage your participants to achieve their goals more effectively. For this, you can reward the most successful fundraisers by giving them prizes whenever they reach their goals. 

Apart from this, you can motivate your participants to make a team with their family or friends, as working with people they know will make the experience more exciting for them. It will also encourage competition among teams. 

However, make sure to add a progress chart on your website so that everyone knows how much fundraising they need to be on the top. 

Encourage Matching Gift Programs

Motivate your participants to explore matching gift programs of their employers. Every donation can be doubled with such programs. With this, your supporters will be motivated to give donations. Also, small contributions can pave the way for big donations. Here’s how the matching gift program works: 

1. A supporter gives funds for your campaign. 
2. They see the criteria to be a part of their employer’s matching gift programs and later on submit a request. 
3. After the company confirms the donation, they send a match to your nonprofit. 

Impressive Branding

Branding is crucial to making your organization stand out by reaching different people and making them interested.  As your supporters and donors trust your organization, you have to keep everything clear, such as your progress and impact. 

It will also encourage them to promote your nonprofit to their friends and family as a trusted organization. Additionally, branding also helps your organization look more professional. 

Coaching 

You can not neglect coaching, as it is essential to inform your fundraisers of how they will do fundraising. Chances are that your fundraisers do not have much experience collecting donations or reaching out to people initially. For this, you need to provide them with certain tools that will help them in the process. Here are a few suggestions that your fundraisers will need:

• Provide them with a list of people/companies who are likely to donate and tips on how they can reach them. 
• Share tips on how to communicate effectively and clearly with people. 
• Tell them what and how they have to post on social media platforms to attract donors. 

Campaign Progress

Ensure that you use fundraising software to track your campaign progress. It will help you know whether you are going on the right track and using effective approaches or not. 

When you do this, you will be able to modify your current strategies and make different plans to reach your goals in the future. You may also take ideas from your supporters and look out for diverse perspectives, as it will help your nonprofit to benefit in various ways. 

Conclusion

Peer-to-peer fundraising is extremely beneficial to help your organization grow. However, everything you do in this campaign must be systematic to achieve your goals and ensure that you and your supporters are not deviating from the path. 

You need to motivate your fundraisers in various ways, brand your organization, use different platforms for promotion, and track your progress to ensure that you and your fundraisers are on the right track.