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How to Run a Successful Online Auction: Insights from BetterWorld’s Expert Panel
By Whit Hunter on
Online auctions have become a powerful fundraising tool—especially for nonprofits and community-driven causes. In a recent webinar hosted by BetterWorld, KellyGene Hayes, Head of Marketing, guided attendees through the ins and outs of organizing a successful auction campaign. Whether you're a seasoned fundraiser or just getting started, this session was packed with practical tips and inspiring insights.
Here you’ll find the essential takeaways from the webinar.
Key Takeaways from the Webinar
1. Planning is Everything
The success of an auction begins with thoughtful planning. Emphasis on starting early:
- Set clear goals—know how much you want to raise and who your audience is.
- Curate compelling items—experiences tend to perform better than physical items. Think “dinner with a local celebrity” over a gift basket.
2. Use the Right Tools
BetterWorld provides a free platform tailored to online auctions. The team walked through features that simplify everything from item listings to donor tracking.
They also highlighted how the platform helps organizers:
- Upload auction items quickly
- Automate bidding
- Send reminders and updates to participants
- Collect payments efficiently
3. Promote Your Auction Like a Pro
Your outreach strategy can make or break your auction. Use these tactics to maximize engagement:
- Email blasts to your existing donor base
- Social media promotions with countdowns and sneak peeks
- Community partners or influencers who can amplify your reach
4. Keep Bidders Engaged
BetterWorld shared real examples of how organizations created excitement during the auction period:
- Mid-auction prize drops
- Leaderboards for top bidders
- Limited-time bonus items
Want to raise more from your auction? Try BetterWorld’s Auction Tool for FREE!
5. Post-Auction Follow-Up
Don’t disappear once the auction ends. Organizers are reminded to:
- Send thank-you notes
- Share how much was raised
- Highlight how those funds will be used
These follow-ups not only show appreciation but also lay the groundwork for future fundraising success.
Pro Tips from the Q&A
The webinar wrapped with a lively Q&A session. A few standout questions included:
- How do you handle item delivery? → Organizers can either ship items directly or have winners pick them up—just be clear about logistics upfront.
- What if my auction doesn’t reach its fundraising goal? → Use it as a learning opportunity. Collect feedback, analyze participation data, and iterate for the next one.
Final Thoughts
Running an online auction may seem daunting, but with the right preparation and tools, it can be a fun and highly effective way to raise money. BetterWorld’s webinar gave attendees a clear roadmap and plenty of encouragement to dive in.
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