9 Benefits of Using an Auction Software for Mobile Bidding
By Whit Hunter
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Online auctions can be a big success for your nonprofit, school, or youth sports team – as long as you utilize all of the free tools available to you. One of those tools is auction management software that allows donors to participate in your event and bid on items from anywhere in the world.
BetterWorld is the best online auction software on the market. It helps with everything from planning your auction to offering mobile bidding to your donors. To learn more about how BetterWorld’s platform can help you with your next event, reach out to our team to request a free demo.
Why Choose Auction Software with Mobile Bidding
There is a lot that goes into planning a successful online auction. You spend a lot of time sourcing auction items, taking quality photos and writing exciting captions for them, and uploading them all to your auction platform.
In addition to the work you do before the actual event, you also have to spend time marketing and selling tickets to your event. The last thing you want to do is spend a ton of time, money, and resources working on an auction that isn’t successful.
One of the ways to increase your bid amounts and bring in more donations for your nonprofit or organization is to choose auction software that allows you to add mobile bidding to your event.
Here are a few reasons why mobile bidding and the support of nonprofit auction software are so important to the success of your next auction.
1. Streamline Your Registration Process
Online auction software does much more than you can imagine. One of the best ways to use this software is as a registration tool.
When a participant purchases a ticket to your auction, use this time to collect all their information, including their name, address, and credit card information. If you are hosting an in-person event, having this information ahead of time will make your check-in process move much more smoothly.
2. Simplify the Bidding Process
Mobile bidding software takes a lot of work out of the bidding process – for the event organizer and the participant.
When your bidding is online, it takes the confusion out of paper sheets. There will be no question about who has submitted a bid and what the following bid amount should be. Just one click and their bid is in!
3. Market Your Event
Your auction will only be as successful as the number of attendees. The more attendees, the more bids that will come in. The more bids, the more money raised.
Plenty of auction software platforms provide tools to help promote your event. Find a platform that is seamlessly connected to your favorite social media platforms. For example, BetterWorld makes it easier for you to share and market your event once it is set up. Some platforms will even provide you with professionally designed templates to help you make attractive social media graphics.
4. Showcase Your Items
Quality auction software will provide an excellent stage for you to showcase these items and build a buzz around your event. Use quality photos and well-written descriptions of your items to make the best of your efforts.
5. Increase Your Bid Amounts
Auctions are great fundraisers and a great reason to bring your community together. Since people often socialize, they usually place their bids and mingle elsewhere. Occasionally they may pop back in to check on where they stand on the items they want, but chances are, they will bid and forget.
With mobile bidding, it’s impossible to bid and forget! Utilize text message reminders to show your bidders when they are outbid and encourage them to place a higher bid for items they want.
This is key whether you are hosting an in-person or virtual event. People can’t place higher bids if they don’t know they’ve been outbid. If you keep in contact with your bidders, you can relay important information to them when they’ve been outbid, added new items, or closed the auction.
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6. Promote Additional Fundraisers
Why stop at your silent auction? With online auction software, you can add additional fundraising opportunities to your event, such as raffles, 50/50s, and one-time donations. Using an online auction platform makes it easy for you to tie in additional opportunities while making it easy for your donors to participate.
7. Quick Closeouts
The auction doesn’t end once the final bid is announced!
After you have a winner, you still need to contact that winner, secure payment, and arrange for them to get their item. Silent auction software offers built-in tools to make this part go more smoothly.
Choose one that will collect payment information at registration so that you can bill their credit card immediately as they win. Text message notifications work to alert your winners and let them know where to pick up their items, if necessary. If you need to mail them an item, you’ll have their address attached to their registration.
8. Easily Recreate Your Auction
If your auction is successful, you may want to repeat it year after year. With auction management software, you don’t have to recreate the wheel. All of your information will save to the platform and allow you to easily recreate what you’ve done in years past.
You can also look up what items have done really well in the past to try to secure them again.
9. Simplify Your Follow-Up
One thing that increases donor participation is keeping them engaged. When you use mobile bidding software, it will save their names and contact information to your dashboard.
Anytime you want to follow up with them, just access the dashboard and locate their information. This is especially helpful after an auction when you want to thank them for attending. You can also use this information to educate them on your cause or invite them to new events.
Whether you host an in-person event or an online auction, online auction software will make your job as host and organizer much easier!
Reach out to the BetterWorld team to learn more about all of the free tools and resources that we have available for you. Let’s start planning your biggest fundraiser ever!

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