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Benefits of Fundraising Platforms for Crowdfunding

By Whit Hunter

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Gone are the days of relying solely on traditional fundraising methods that often feel limiting and time-consuming. Their lack of robust data analytics, geographical constraints, and higher costs for printing and renting for events make it difficult for fundraisers to reach their milestones.

Thanks to the advancement of technology and the power of the internet, crowdfunding has opened up a whole new realm of possibilities. 

In this blog, we’ll explore the fantastic perks of online crowdfunding platforms and how they’ve become a game-changer for fundraisers like us. 

How Does Online Crowdfunding Work?

Collecting funds through online crowdfunding involves setting up a campaign on a crowdfunding platform. You can create a project page using high-quality images, videos, and a compelling description to grab the attention of potential supporters. 

Your project page's main goal is to convey your venture's vision engagingly. 

To get people to support your campaign, you can also offer prizes or rewards for different donation levels. These rewards don’t have to be something big. You can, for example, offer exclusive merchandise for a donation of $20 or more. 

You can also promote your crowdfunding campaign using social media, email newsletters, and other channels where you can reach your target audience. 

Once your campaign reaches its funding goals, it’s time to deliver on your promise. Don’t forget to keep your supporters informed about the progress of your project. Building trust is the foundation of the game. 

Crowdfunding can turn your dreams into reality with the support of a community of backers who believe in you and your project, and it offers multiple benefits.

Benefits of Online Platforms for Crowdfunding

#1 Increased Reach and Visibility

Online crowdfunding platforms have a vast user base from all around the world. This global reach can help creators increase their reach and visibility and connect with potential backers from different parts of the world. 

These platforms have active communities of supporters who regularly browse through new projects. They support the cause they believe in and provide valuable feedback to help promote your project. 

Search engines also index dedicated project pages for each campaign. This means that people searching for related keywords or topics may stumble upon your project, giving a massive boost to your visibility without paying extra for ads. 

#2 Ease of Use

Setting up your online crowdfunding campaign is relatively simple and user-friendly. Platforms like BetterWorld allow you to create and launch your project page within minutes. 

Smart built-in tools with no additional cost, an analytics dashboard that shows real-time campaign analytics, and secure payment processing options make it super convenient for all users. 

#3 Customization

You need a compelling story and attention-grabbing visuals to run a successful crowdfunding campaign. Online crowdfunding platforms give you full creative freedom to set up your page so it aligns with the vision you have for your campaign. 

You can explain the thought behind your venture, its purpose, and how you intend to use the funds collected in your project description. 

You can play around with different fonts, color schemes, and layout options to add a more personal touch. Adding videos on the home page can also significantly enhance your campaign’s effectiveness. 

Some platforms even enable creators to include a timeline that outlines the key milestones and deliverables of the project. 

#4 Social Sharing 

Social media can play a huge role in helping you reach your funding goal quickly. Sharing your campaign on well-established social media platforms like Twitter, Facebook, and Instagram, which already have millions of active users, helps spread the word like wildfire.  

Using relevant hashtags and trending topics related to your cause will help you connect with people who are interested in similar topics. Social media also allows you to interact with your followers and respond to any questions they may have regarding the project. 

#5 Donor Engagement 

When donors feel connected to a cause, they are motivated to support it more actively. To ensure your donors stay engaged, BetterWorld’s donor engagement software helps you arrange virtual events and webinars where you can interact with your supporter in real-time – and it does not stop there. 

You can even send them personalized messages and emails and conduct live Q&A sessions to gain clarity. 

The purpose of these features is to help you establish a good emotional connection. Because, as the stats show, engaged donors are more likely to become repeat supporters! So, you should put in some extra effort in this area!

Easy and effective crowdfunding campaigns? BetterWorld got you covered!

  • Drive excitement for your event by embedding videos and livestream options

  • Set up recurring donations so people can give to your crowdfunding anytime

  • Customize default donations to make giving easier.

  • Offer unique and fun prizes and rewards

Start Your Crowdfunding Now!

#6 Tracking and Analytics

The Analytics system allows creators to monitor the performance of their crowdfunding campaign. It helps to:

  • Track the number of backers
  • Track the total amount raised
  • Make progress toward the funding goal
  • See trends and patterns in backer behavior
  • Use it as the most effective marketing channels
  • Track peak funding times
  • Enable A/B testing

By leveraging the information from this tool, creators can increase the chances of a successful campaign and optimize their strategies, and the insights can also help them make informed decisions. 

#7 Transparency

When creating the campaign, share the potential risks, challenges, and uncertainties related to your project. Doing this will reduce the chance of misunderstandings and provide people with clear and accurate information. 

Transparent communication ensures that project creators are accountable for their actions and decisions. Backers expect updates on the project’s development and how funds are utilized. 

#8 Flexibility in Fundraising Goals

Flexibility is an important feature of many crowdfunding platforms. It is the ability to adjust the funding target during the campaign. 

There are primarily two types of fundraising goals:

  1. Fixed Fundraising: The campaign creator sets a funding goal within the set timeframe. If the campaign fails to reach the goal, all pledged funds are returned to the backers, and the project receives no funding. 
  2. Flexible Funding: The campaign creator can keep all the funds raised, regardless of whether the funding goal is reached. This model offers more flexibility for creators, as they can use the funds received to support their goals. Due to this reason, most creators opt for flexible funding.

BetterWorld offers monthly/recurring donation models and flexible default donations so you can choose what fits best with your campaign. 

#9 Access to Support and Resources

Online crowdfunding platforms offer guides and tutorials that walk users through setting up a campaign, optimizing it, and connecting with donors. Users can also participate in community forums to connect with other creators, exchange ideas, and seek advice. 

Many crowdfunding platforms also share educational fundraising content, including blog posts and videos, covering major topics on making the most of each feature provided and hitting your fundraising goals. 

#10 Customer Support

If the users encounter technical or account-related problems, the customer support team works diligently to resolve the issues promptly. You can contact them through help channels like email, chat, or phone. 

BetterWorld’s customer support welcomes user feedback and suggestions to enhance the platform’s user experience continually. Our team is available to assist users across different time zones. We aim to be helpful, responsive, and attentive to users’ needs – contributing to the overall success of crowdfunding and user satisfaction. 

Conclusion

To sum it up, online crowdfunding platforms benefit fundraisers and donors alike. They break down barriers, making it easy for anyone to support meaningful causes, projects, and dreams. 

With a global reach, convenience, and engaging content, these platforms create a powerful force for positive change. So, say goodbye to the limitations of traditional fundraising methods and embrace the efficiency of online crowdfunding. 

Whether you are an aspiring entrepreneur, a non-profit organization, or an individual with a passion, a platform like BetterWorld empowers you to make a difference; one small contribution at a time. 

Join hands with us, share your story, and watch the magic as people come together to support you and create an impact.

With BetterWorld, empower your cause, inspire others, and experience the joy of collective giving! 

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Whit Hunter
AUTHOR

About Whit Hunter

Whit Hunter is the co-founder of BetterWorld, the free, easy-to-use online fundraising platform. His passion for empowering nonprofits and tech expertise have shaped BetterWorld’s mission to make fundraising more accessible and efficient.

Whit's innovative vision has helped countless organizations raise more funds and reach their goals, driving BetterWorld’s ongoing success.

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