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36 Ways to Promote Your School Fundraising with Social Media

By Whit Hunter

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Social media is a game-changer when it comes to promoting your cause and inspiring more donors to get involved. 

Whether it's creating shareable content, working with influencers, or jumping on the latest social media trends, there are plenty of ways to maximize your reach and impact on platforms like Facebook, Instagram, Twitter, etc. 

In this blog, we're sharing 36 effective ways to promote your school fundraiser with social media, so you can raise more funds and make a bigger impact than ever before. 

And don't forget to check out BetterWorld for easy-to-use tools that can help you supercharge your fundraising effort.

Facebook

#1 Make an Event Page

Facebook has over 2.9 billion monthly active users, which makes it the largest social media platform in the world. This means if you want to reach a wide audience quickly and easily, Facebook is the place to be.

Over 700 million people use Facebook events every month to market their events of various types. That's a huge number, and it shows that Facebook is effective in making events a success. With so many people using Facebook events, you can be sure that your school’s fundraiser will get noticed by a large audience.

When people in your network see an event created by you, they will have more trust in it than in an advertisement being fed to them. This can help you garner more traction on your event page and get the word out.

Creating an event page on Facebook is easy and free. All you need to do is create a page, add some information about your fundraiser, and start promoting it to your followers.

Share regular updates regarding the fundraising event, add photos of the behind-the-scenes work of volunteers and staff, and tell a story that makes people care for your cause.

#2 Update the Audience with Regular Posts

Publishing new and regular posts on your page indicates that you’re a legit organization that cares about the cause you’re supporting. It also helps your target audience retain your messaging, and once they’re convinced that your story is worth supporting, they donate to your cause.

Make sure you add the donation link to your posts regularly (not all of them because that feels spammy), so it’s easy for people to donate. 

With regular posts, you get to educate your target audience about your school’s fundraiser on a daily basis. This helps drive more traction to your donation page and eventually helps you reach your fundraising goal.

#3 Post BTS Photos and Videos of the Fundraiser

The best way to make your target audience connect with your school, your staff, and your cause on a more personal level is by sharing the behind-the-scenes of your fundraising activity. 

It makes you appear as a legit school that is actually doing the leg work to keep things going. 

This makes people believe that the organization and its members are putting in the effort to make the fundraiser a success.

Make sure you delegate someone the responsibility of recording everything on camera so you have content to put up on your Facebook page. 

This will help your audience relate to your story and cause, and they will share the posts with their network to make you reach a wider audience.

#4 Go Live to Give a Behind-the-Scenes Look 

Facebook Lives are known to bring six times more traction than regular posts. This is the opportunity you have to make the best of to reach a more donating audience that can help you reach your fundraising goal. 

Decide a day when you intend to go live and make an announcement for that beforehand so more people know about it. 

This will give your audience an opportunity to take the time in their schedules and attend the event to be a part of the conversations. Through live events, will be able to interact with people on a more personal level and help them connect with your cause. 

Show them a look at what you and your team have been up to and how the money has been used for the betterment of the school and education standard. This will make people realize that their money is making a positive impact, so they will be convinced to donate more and also share your story with others.

#5 Upload Testimonials or Success Stories

Testimonials and success stories work like a charm. If you have received support from individuals or organizations, share their testimonials on your page. This helps build credibility and encourages others to support your fundraiser.

Instagram

#1 Go All in on Photos and Videos on Instagram Stories

Over 500 million accounts use Instagram stories every day, and they have a 70% higher retention rate than regular posts. 

Here are some tips for using Instagram stories to promote your fundraiser in a more effective way:

  • Post attention-grabbing photos and videos to make your fundraiser stand out.
  • Share updates like how much money you've raised, what your goals are, and any milestones you've achieved.
  • Use Instagram's built-in stickers and polls to make your stories more interactive and engaging. 
  • Ask your audience to donate or share your fundraiser with their followers.

By doing so, you can promote your fundraiser on Instagram and encourage more people to support your school.

#2 Make Instagram Reels for Promotional Videos or Challenges

You can make Instagram reels for promotional videos or challenges for your fundraiser to promote your cause on social media in a fun and engaging way. Here’s how you can do that:

  • Instagram reels have a maximum length of 90 seconds, so keep your content short and to the point.
  • You have limited time, so tell a good story and make it impactful. 
  • Use music, stickers, and special effects to make your content more engaging and appealing.
  • Follow the latest trends and try incorporating your story into them to get more eyeballs on your content.
  • Make people donate or share your fundraiser with their network. Include a call to action in your video to make it easy for people to support your cause.
  • Add hashtags such as #fundraiser, #donate, or #charity to help your content get discovered by people who are interested in supporting charitable causes.

You can use Insta reels in different creative ways to attract the right audience and tell your school’s story to make a massive impact on those consuming the content. 

#3 Go Live for a Behind-the-Scenes Look at the Fundraiser

Going live on Instagram is a great way to give your audience a behind-the-scenes look at your fundraiser and generate excitement for your cause. Here are some tips for doing that:

  • Plan ahead of time. Keep everything prepared. Write a script if you need to, check the internet connection, and test your mic and camera before going live.
  • Engage with your audience. Answer their questions, respond to comments, and ask for their input.
  • Showcase the impact of your fundraiser and the good work that you're doing.
  • Share stories of how your fundraiser is making a difference or give a tour of the facilities or students that will benefit from your fundraising efforts.

Follow these tips to make the best out of your Instagram live. 

#4 Put Instagram Stories of User-generated Content

Sharing user-generated content on Instagram stories is an amazing way to generate excitement for your cause. Here are some quick tips for doing that:

  • Encourage your followers to share photos and videos of themselves supporting your fundraiser.
  • Repost their content on your Instagram stories to showcase their support for your school. This will help build a sense of community and encourage others to get involved.
  • Make the best of Instagram's built-in stickers and hashtags to make your user-generated content more engaging and discoverable.
  • Appreciate your followers by thanking them publicly on your Instagram stories.

People love being tagged in Instagram stories, and this is a great way to get more eyeballs on your content and make people believe in you and your cause. By involving the community, you make them feel seen, heard, and appreciated, and this is one of the best ways of making them continue their support. 

#5 Share Posts with Catchy Captions and Relevant Hashtags to Increase Reach

You can’t dismiss the importance of Instagram posts and how they can help you share your story in the form of detailed text. People love reading about good stories, and this is your chance to make the best of this opportunity. 

Make sure to use attention-grabbing captions to pique interest and include relevant hashtags such as #fundraiser or #charity to make it easy for people to find your content. By using this strategy, you can reach a wider audience and generate more support for your school. 

Twitter

#1 Share Twitter Threads to Post Updates on the Fundraiser Progress

Socials are a great way to promote your fundraisers. It is on you to use them in the most effective way possible. It is an incredible platform to have a presence on, build a community, and promote your cause. 

Here are some tips for using Twitter threads to post updates on the fundraiser progress:

  • Make an attention-grabbing opening tweet and clearly communicate the purpose of your fundraiser. 
  • Tweets with images get 313% more engagement than those without, so use great visuals to get more retweets.
  • Twitter is all about hashtags. Use them strategically to make your cause more discoverable. 
  • Tweets with hashtags get 100% more engagement, but going overboard can be detrimental. Two is a safe number for hashtags, so don’t use more than that. 
  • In subsequent tweets, provide more context on the cause and why it's important. 
  • Share personal stories and statistics to help your audience understand the impact of their donation. 

By using these tips, you can create compelling Twitter threads that promote your fundraiser and engage your audience. Keep track of your metrics and adjust your strategy to maximize your impact.

#2 Publish Short Videos or GIFs Related to the Fundraiser

If you're looking to promote a fundraiser on Twitter, consider posting quick videos or GIFs related to the cause. Visual content is 54% more likely to catch people's attention and generate interest. Make the best use of it.

Make sure to use relevant hashtags and tags to reach a wider audience and encourage retweets and shares. But remember, it's not just about the visuals — make sure the content is informative and highlights the cause behind the fundraiser.

#3 Make Twitter Polls to Get Donors' Feedback and Opinions

You can use Twitter polls and gather feedback from donors. Click on the "Create a Poll" option while composing a tweet. Ask questions related to the school’s fundraiser and provide options to collect your audience’s opinions. 

Share the poll with relevant hashtags and encourage people to participate. Then use the insights gained to refine your fundraising strategy.

#4 Use Hashtags to Increase Reach

Hashtags are the name of the game on Twitter. Using relatable hashtags on Twitter can increase reach and engagement for fundraisers. 

Research popular and relevant hashtags in your niche and add them to your tweets. 

Tweets with hashtags receive 2x more engagement than those without. But avoid using too many hashtags, as it can reduce engagement. Stick to 1-2 relevant hashtags per tweet to promote your fundraiser effectively.

TikTok

#1 Make Videos to Educate the Audience on the Cause You’re Supporting

  • TikTok has over 1 billion active users worldwide, and 25% of them are aged between 10 and 29. And TikTok is a platform made for visual content, so make the best use of it. 
  • Use trending hashtags and sounds to increase the visibility of your educational videos and encourage shares. 
  • Remember to include a call-to-action in your videos, encouraging viewers to donate or share the fundraiser. 
  • With engaging content and a clear message, TikTok can be a powerful tool for promoting your fundraiser.

#2 Participate in Trends

TikTok has over 1 billion active users, making it a powerful platform to drive awareness for your cause. 

To leverage TikTok trends, create short videos that tie in with popular hashtags or challenges, and add a call-to-action to donate to your fundraiser. 

25% of TikTok users worldwide are aged 10-29, making it an ideal platform to target younger audiences. 

Also, TikTok's algorithm favors content that generates engagement, so the more views and likes your video receives, the more likely it is to appear in the "For You" feed of other users.

#3 Link the Fundraiser on Your Profile

By linking the fundraiser on your TikTok profile, you can increase the likelihood of donations. 

90% of TikTok users visit the app multiple times daily, and the average user spends over 50 minutes per day on the app. 

These stats tell you that TikTok is a powerful platform to start conversations around your cause and drive more donations.

Adding a direct link to your fundraiser on your profile will increase visibility and accessibility, making it easier for users to donate.

#4 Create a Hashtag and Use it for Videos

Creating a unique hashtag for your fundraiser on TikTok can help you track engagement and generate buzz around your school fundraiser. 

Make sure you use the hashtag consistently in your videos and encourage others to use it as well. 

Posts with a branded hashtag see a 50% increase in engagement compared to those without one, according to Dot Knowledge. Keep your hashtag short, easy to remember, and relevant to your cause to maximize reach and impact.

#5 Use Charity Donation Stickers

Using charity donation stickers on TikTok can help promote your school fundraiser. These stickers allow viewers to donate directly to your cause, making it easy for them to support your fundraiser. 

Plus, by incorporating the stickers into your TikTok videos, you can raise awareness and encourage others to join in on the fundraising efforts.

LinkedIn

#1 Share Posts About the Fundraiser on the School's LinkedIn Page

Sharing posts about the fundraiser on the school's LinkedIn page is a smart move to promote the cause to a professional network. It's an excellent platform (with 930 million members) to reach alumni, parents, and potential sponsors/businesses. 

Publish posts that detail the impact the fundraiser will have, showcase the team behind the initiative, and give updates on progress. 

You can also share photos or videos of events or fundraising activities to make it more engaging. Plus, LinkedIn users are often looking for ways to give back, so this can be a great opportunity to tap into that audience

#2 Use LinkedIn to Personalize Outreach with Potential Donors or Sponsors

LinkedIn is where the businesses are at. It is the platform where you need to invest your time and energy to reach out to potential businesses looking to support a cause. 

You can start by creating a list of potential sponsors or donors and search for them on LinkedIn. Then, craft a personalized message that explains why you're reaching out and how their support can make a difference. 

Personalized InMail messages have a 50% higher open rate than generic messages, making them a powerful tool for fundraising outreach. Make sure you make the best of this tool.

#3 Share Posts Highlighting the Impact of the Fundraiser on the Community

Social media is a highlight reel, so you must use it to publish your school’s fundraising efforts as well. Publish posts on LinkedIn to showcase the positive outcomes of your efforts. Share photos, testimonials, and stories that tell how the funds raised have made a difference. 

Posts that include images see a 98% higher comment rate than other types of content. Also, using three relevant hashtags can increase the visibility of your posts and attract more engagement. So use this strategy to your advantage.

LinkedIn is a professional network with over 930 million members worldwide, making it a valuable platform to connect with potential donors and supporters who are interested in your school’s fundraiser.

#4 Make Use of the LinkedIn Group Chat Feature

The LinkedIn group chat feature is a powerful tool for promoting your school fundraiser. See if you have a mutual connection with a potential donor, and ask them to introduce you to a group. 

Facilitate them in the process by providing a template message which they can paste into the group chat with your name and the prospect’s name for a warm introduction.

Once you’re in, personalize your message, as that’s the key to making someone interested in what you’re talking about. Tell them about your school’s fundraiser and share how their donation can help make an impact. 

Also, abide by the group chat etiquette to not offend any prospect.

#5 Connect with Relevant Organizations and Individuals to Expand the Fundraiser's Reach

Here are some quick tips to manage that:

  • Search for relevant organizations and individuals using LinkedIn's search feature.
  • Personalize your connection requests and explain the purpose of your fundraiser.
  • Share updates and progress reports of your fundraiser on your LinkedIn feed to keep those in your network updated.
  • Join LinkedIn groups related to education, fundraising, or social causes, and participate in discussions to expand your network.
  • Add donation links to your posts and also include a call-to-action to urge readers to donate.
  • Follow up with connections and thank them for their support.

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YouTube

#1 Share Your Passion for a Cause Through Videos

YouTube has over 2.6 billion active users, making it a powerful platform to reach a wide audience and generate interest in your fundraiser. Plus, it’s video, so it has a higher retention rate which you can leverage to promote your school’s fundraiser. 

Here’s how you can do it:

  • Start with an attention-grabbing hook, tease the audience a little bit, and then introduce the fundraiser.
  • Share your personal connection to the cause and why it's important to you.
  • Show footage or images from previous school fundraisers or events to give viewers a sense of the impact donations have had.
  • Include a call-to-action for viewers to get involved, whether it's by donating or sharing the video with their network.
  • Keep the video short to not lose your audience’s attention.

#2 Do a Live Stream Dedicated to the Fundraiser

Live streams are an incredible way to grow your reach and get more eyeballs on your school’s fundraiser. It is also a brilliant opportunity to engage with your audience in real time and answer their questions or start conversations to connect with them on a deeper level. 

You must do a live stream for your school’s fundraiser and convince your supporters to press that donate now button and send you funds. 

#3 Collaborate with Other Creators to Amplify your Reach

In today’s day and age, collaboration is key to tapping into new audiences. You can partner with YouTubers whose content aligns with yours or creators who often promote social causes. Reach out to them and propose a collaboration, such as a joint video or shoutout.

This can help increase engagement and raise awareness for your fundraiser, while also building relationships with other creators in your community.

#4 Ask Your Friends and Fans to Spread the Word About Your Fundraiser

The more people see your content, the better. Once you’ve shared videos on your school’s YouTube channel, encourage your fans and family to share with their network to maximize the impact and reach. 

Pinterest

#1 Set up a Pinterest Account Dedicated to the Fundraiser

You can use Pinterest to promote your fundraiser in a visually appealing way. The platform has 400 million active users, and most of them are young audiences. You can target them to get the word out about your school’s fundraiser. 

What you can do is create boards with compelling images and information about the fundraiser and related topics, and optimize your pins with relevant keywords and descriptions for better visibility.

#2 Make a Library of High-quality Fundraiser Images

  • Think of your Pinterest account as a virtual fundraising brochure that showcases your school fundraiser in a visually compelling way. 
  • Create boards that highlight the impact of the fundraiser and organize high-quality images that capture the essence of the cause. 
  • Don't forget to use keywords and descriptions that will enhance your pins’ SEO and inspire engagement from potential donors. 
  • Curate a library of appealing images, so you can inspire people to take action and make a meaningful contribution.

#3 Organize All the Content on Pinterest Boards

Here’s what you can do:

  • Organize all of your school fundraiser content on Pinterest boards so it’s easier for potential donors to discover and engage with your cause. 
  • Create boards that highlight different aspects of the fundraiser, such as the impact on the students, the volunteers involved, and the specific goals and achievements. 
  • Use compelling visuals and descriptive titles and captions to help your boards stand out and capture the attention of Pinterest users. 

Make your content navigable and visually appealing to effectively promote your school fundraiser and inspire more people to support your cause.

#4 Add Details to Your Pins

Add headlines, descriptions, and CTAs to your Pinterest pins to encourage engagement and promote your school fundraiser. 

Write a catchy headline that summarizes the content of your pin, use the description section to provide more details, and end with a clear and compelling call to action. 

This can improve discoverability and inspire potential donors to take action.

Snapchat

#1 Attract Young Audiences Through 10-sec Snapchat Videos

Snapchat's popularity among younger audiences presents a unique opportunity to promote your school fundraiser through short, 10-second videos. To maximize engagement, ensure that your videos are visually appealing, informative, and shareable.

Urge your followers to share your content with their own networks to amplify your message. Don’t forget to include a CTA by the end, prompting viewers to donate to your fundraiser.

#2 Host a Snapchat Takeover with Students or Staff Involved in The Fundraiser

You can put the "fun" in fundraising by hosting a Snapchat takeover with your school's students or staff involved in the fundraiser. 

Let them show off their creativity and enthusiasm while promoting the cause. Encourage them to use playful filters and entertaining captions that highlight the positive impact of your fundraiser. 

With Snapchat's popularity among younger demographics, this approach can help generate buzz and increase engagement with your fundraiser. 

Don't forget to add some fun music and interactive features to make the takeover even more enjoyable.

#3 Use Snapchat's Geo-filters and Lenses to Promote the Fundraiser

Add a fun and creative touch to your fundraiser promotion by using Snapchat's geo-filters and lenses. These tools allow you to add a unique and engaging element to your snaps that can increase your fundraiser's visibility and attract a wider audience. 

You can create filters and lenses that showcase your fundraiser's logo, theme, or message and make them available in specific locations or events. This creates a fun and interactive way for users to engage with your fundraiser and share it with their friends. 

#4 Use Snapchat Ads to Increase Visibility and Reach

If you’re looking to make a splash with your school fundraiser, then use Snapchat ads. Leverage the platform's powerful targeting options to reach your ideal audience, and craft aesthetic ad content that highlights the unique impact of your fundraiser. 

Make sure to include a strong call to action to encourage users to get involved. 

With Snapchat's fun and interactive ad format, you can engage potential donors in a new and exciting way while raising awareness and funds for your school fundraiser.

Final Thoughts

You now have a wealth of ideas for promoting your school fundraiser through social media.

With these tips, you can effectively reach your target audience, generate excitement around your cause, and inspire donations to support your school's initiatives. 

Remember to make the best of the power of each platform's unique features and capabilities to create engaging and personalized content that resonates with your audience.

But why stop there? BetterWorld provides a comprehensive fundraising toolkit to help you take your campaign to the next level. Sign up today and start raising more funds for your school.

 

 

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Whit Hunter
AUTHOR

About Whit Hunter

Whit Hunter is the co-founder of BetterWorld, the free, easy-to-use online fundraising platform. His passion for empowering nonprofits and tech expertise have shaped BetterWorld’s mission to make fundraising more accessible and efficient.

Whit's innovative vision has helped countless organizations raise more funds and reach their goals, driving BetterWorld’s ongoing success.

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