BetterWorld: Why We Put Purpose Over Profit
By Whit Hunter
Want to build an effective fundraising campaign?
Our team is here to give you more details and guides on how to grow your fundraiser.

BetterWorld is a free online fundraising platform offering a collection of cutting-edge tools that can help nonprofits connect with their donors and generate financial support for their operations.
Nonprofits, businesses, and individuals can use our tools to:
- Run online auctions
- Collect donations
- Sell tickets for events
- Crowdfund
- Manage giveaways
- Run impact campaigns
Our apps are all beautifully designed, easy to use, fully automated, and — best of all — completely free to the nonprofits who use them. We don’t charge an annual license, onboarding fee, or take a % of dollars raised. Instead, we are funded by the generous support of donors. Here are a few reasons why as a company we choose to put purpose over profit.
BetterWorld supports mission-driven causes
Our nonprofit clients run the full spectrum from small local charities, schools, and religious institutions like churches and synagogues, to top tier universities and major national nonprofits.
What do all of these organizations have in common? They are working toward creating a better world, and that’s something we strongly believe in.
Charitable giving is a multi-billion dollar industry. While nonprofits, by definition, do not seek profit, the companies that they turn to for help are often a different story. Some fundraising platforms charge as much as 20% of each dollar raised. Others charge thousands of dollars per year for access to outdated software.
At BetterWorld, we are proud to offer cutting-edge, user-friendly software to support our clients’ missions, at no cost to them.
We believe this is how fundraising should be done.
Fundraising costs harm nonprofits
Many nonprofits — especially small ones — are operating on very tight budgets.
Every dollar saved is a dollar that could be used toward their mission. Shifting the cost of fundraising to donors allows more funding to flow into the valuable work that these organizations are doing.
Spending less on fundraising reduces the share of nonprofits' expenses that go toward administrative costs. High-profile cases of fraud and financial mismanagement have made savvy donors wary, and many supporters will check a charity’s spending patterns against benchmarks prior to donating.
Lower spending on administrative and fundraising costs makes a charity more appealing to donors. In fact, our experience has shown that those same savvy donors might be willing to cover some fundraising costs at the time of their donation — all we need to do is ask.
Since BetterWorld is funded by donors, we are able to offer all of our fundraising tools for free to any nonprofit. As a result, those costs aren’t passed on to nonprofits, and they aren’t part of their budget breakdowns. This allows a higher percentage of funding to flow directly to a nonprofit’s mission.
Nonprofits are facing hard times
As the COVID-19 pandemic drags on, many donors are facing lost income and have been forced to scale back on their charitable gifts. Thus far, small business owners and millennials have lost the most income, but as the crisis stretches forward other donors will be impacted as well.
Just over half of donors plan to give the same amount this year as they did last year, while 23% will be giving less, and only 13% plan to give more.
Increased support for COVID-related crisis management like food banks for the unemployed is critical, but this also diverts some funding away from other struggling nonprofits.
BetterWorld is proud to be able to support nonprofits through this crisis. No-cost access to state-of-the-art fundraising tools levels the playing field, so even a small, underfunded organization can compete online for donations.
Online fundraising tools are vital to the industry
Online giving was already showing rapid growth — rising by double digits every year from 2016 to 2019 — but the pandemic has rendered the internet even more vital as a fundraising tool.
Fundraising events that nonprofits have depended on for years, like charity runs and annual galas, have been canceled across the board. Churches report lower attendance and lower collections. Arts organizations have had to scrap all of their shows and performances for a year.
It’s still not clear when large gatherings will be safe again, but our tools can help nonprofits overcome this by completing a shift to online fundraising events.
Our auction tool, for instance, makes it easy to sell donated items online without the need for any tech experience. Our crowdfunding campaigns, giveaways, and other tools can help even the smallest nonprofit take their fundraising online.
Let us help you raise more! Use BetterWorld’s free, easy fundraising tools!
Video Integration — boost the buzz around your online fundraising campaign
Time-saving – thoughtful automations save dozens of hours over your campaign
One-Click Checkout — our system will automatically charge the lucky winner
Text Message Notifications — keep your bidders engaged with text message notifications
Purpose over profit
We created BetterWorld to show how a business can be directed toward other virtues besides maximizing profits.
Our founding team brings decades of experience serving charitable and nonprofit organizations as board members, team members, consultants, event hosts, and donors. We’ve felt the satisfaction of doing meaningful work, and we remain committed to serving those who are doing this work.
We built our platform to make online fundraising easy, accessible, and affordable for nonprofits everywhere. We created best-in-class fundraising tools, added automations to save our clients’ time, and gave all of our tools a clear, intuitive user interface to simplify and improve the donor experience.
Then, we figured out how to make it all free, with the hopes that 100% of funds raised could go to support the worthy causes that make our communities and world a better place.
We asked ourselves what being a force for good as a business might look like — and we created BetterWorld as our answer. We still ask ourselves that question regularly as we make daily choices about how to help our employees, customers, and community.
We worked closely with our early partners, using their feedback to continually improve their experience as nonprofit leaders. There are now thousands of nonprofits joining our platform every month — but our mission remains the same.
We are dedicated to creating a business that serves the common good.
Serving the common good
Our suite of tools lets small nonprofits take their fundraising efforts online without having to pay for software or a platform.
Organizations of any size or cause can use our free tools to create online donation pages, crowdfunding campaigns, online auctions, event ticketing pages, giveaways, and impact giving pages.
We’ve created beautiful tools that not only work seamlessly across mobile devices and computer screens, but are easy for fundraisers to learn and use. Users shouldn’t have to be tech-savvy to create a beautiful, successful campaign.
And we’ve made it all free, because that’s how we believe fundraising should be.

Join 100,000+ amazing nonprofits, organizations, and fundraisers on BetterWorld

Let our FREE fundraising tools help you raise more funds with less effort